Here’s the $64,000 business question for Facebook and businesses. Why should businesses pay to promote their page on Facebook, invest in building a following, invest in content, then be penalized by Facebook for growing their network and brand equity by reducing reach?
Bottom line & Payoff: Recognize Facebook is an advertising platform and drive ads to your website and not to your Facebook page. Time spent on developing and curating content on Facebook will prove to be inefficient and unproductive for organic growth. As an advertising platform,
Social media shops and “gurus,” particularly those who “specialize” in Facebook marketing and others who have a dog in the fight and will disagree…hubris and hype will continue to drive failed marketing business models. Fact of the matter is Facebook is yet another channel, and makes compelling advertising play. But is up to business to produce engaging advertising or campaigns to drive to their sites, again, not Facebook pages.
More to come..